While at Newell, I worked with both our in-house photography team, as well as our external photography partners (Johnson Rauhoff) for our on-pack photography. Below are a few examples of images from photoshoots that I art directed.

I also created a simple template to help develop a consistent process for in-house conceptual photography shoots. It was used across all divisions (appliances + cookware, food storage, etc.),

 
 

Company: Newell Brands
Year: 2016 / 18
 

Gallery